Monthly Archives: February 2017
Budgeting for social media
Social media, like any other marketing medium, requires planning for success. A social media plan provides businesses with a strategy for social media activities, tactics and most importantly, a budget. A social budget helps to ensure time and resources are used effectively and efficiently. Here are three things to consider when setting a social media […]
A guide to workplace discrimination
Employers hold the responsibility of providing a workplace environment which is free from discrimination. Under the Fair Work Act 2009, unlawful workplace discrimination occurs when an employer takes adverse action against an employee or prospective employee because of the following attributes of the person: Race Colour Sex Sexual preference Age Physical or mental disability Marital […]
Finding the right cultural fit
Cultural fit should be considered just as important as competency when making recruitment decisions to benefit your long-term business. Failing to consider cultural fit can lead to plummeting business productivity, poor performance, lost opportunities, poor public relations and high staff turnover. Successful recruitment judges applicants on more than qualifications and experience alone – it extends […]
Discounting pricing strategies
Discounting is a popular pricing strategy and when used appropriately can help drive business growth. Discount pricing can help to maximise sales and profit by encouraging new sales from inactive customers, attracting new customers and encouraging undecided customers to purchase (i.e. limited time offers). Before discounting your products or services, it is a good idea […]
Boost your retirement savings
Pre-retirees can take advantage of a range of strategies to boost their nest egg. Here are three popular ways to top up your retirement savings: Maximise contributions Take advantage of the concessional (pre-tax) and non-concessional (after-tax) contributions by contributing as much as you can afford before reaching the caps. From 1 July 2017, the annual […]
Clarification on ride-sourcing
The Federal Court has recently agreed that ride-sourcing is taxi travel. For GST purposes, the word taxi means a car (vehicle) made available for public hire that is used to transport passengers for fares. State and territory laws regulating transportation of passengers contain specific definitions of the term taxi. A vehicle can be considered a […]
Improving your staff training
Staff training is almost a necessity in most workplaces. However, training the unmotivated can be quite challenging. Here are some tips to tap into more productive training sessions: Provide a variety of learning opportunities Different employees have different learning styles and preferred communication. Businesses must ensure they match different learning styles to the needs of […]
Working with online influencers
Influencer marketing may seem like a “buzz” term; however, the movement is providing more businesses with online opportunities to expand their customer base. Online influencers are generally prominent individuals within an industry with large social media followings, i.e bloggers and celebrities. Small businesses can work with online influencers to promote their products and services. One […]
Budgeting for growth
It may seem obvious that business growth can only occur when there is money available for reinvestment. However, many businesses do not consider this when budgeting and planning their long-term finances. One of the biggest impediments to growth is access to finances that will fuel the investments that are needed to support growth. Therefore, it […]
Marketing habits to ditch in 2017
Ever-changing trends, increasing competition and changes in customer buying patterns are just a few reasons why business owners should review marketing efforts regularly. Past marketing activities that were once successful can easily go out of date. There are always new marketing techniques to experiment with but first it is important to let go of the […]