Web
Improving your social media content
Social media marketing is a powerful way to promote your business and establish a connection with your target market. Your content should closely relate to what you’re trying to sell or provide. A key to great content is that it must be consistent and regularly updated. This is important because it will keep the business […]
Protecting your digital assets
Cyber risk is one of the leading threats for small businesses in Australia, with the cost of a cyber incident averaging $276,000 for businesses. Whether it’s marketing material, legal documents or customer details, businesses nowadays depend on the digital for operation. This is why it’s so important to make sure your digital assets are protected […]
Building customer relationships on social media
With the overflow of businesses posting high-quality content on social media every day, it can be a challenge to make yourself stand out and keep people’s loyalty. One way to increase consumer appreciation and attract returning customers is to work on developing relationships on social media. Create good captions: Having a caption that only consists […]
Getting to know your social media audience
Knowing your audience is a fundamental aspect of social media marketing for your business. A good social media strategy will use the business’s knowledge of their audience to determine the type of content they produce, what kind of promotional methods they use, when the best time to post is and where they should post. Narrowing […]
Should you consider using visual search technology?
Using visual search technology for your business is a great way to increase customer engagement. When presented with a paragraph of black and white text, it is unlikely that customers will remember much of it. However, studies have shown that the average person can recall 65% of the visual content they see up to three […]
Preventing cybercrime on your business’ social media
Having a digital presence nowadays is crucial to getting the most out of marketing your business. However, being online puts you at risk of being a target for cybercrime, which means that you and your customers are at risk of being scammed, hacked, harassed or stalked. Business owners have legal responsibilities to ensure that their […]
How to create an effective social media calendar
Having a well-planned and engaging social media presence is nowadays a core aspect of marketing. With 77% of consumers more likely to buy from brands they follow on social media, it is important to plan your content ahead of posting to maintain a successful social media campaign, avoid any mistakes and ensure posts will help […]
Evaluating your social media campaign
The evaluation part of a social media campaign is often just as important as the campaign itself as it provides insights of consumer behaviours, sales data, and the failures and successes of the strategies and tactics implemented. This is crucial to your company’s future as it will help determine how the next campaign should run […]
Cleaning your business’ online presence
Spring cleaning your business isn’t limited to its physical space, you should be cleaning your online presence too. Whilst it is best to be constantly monitoring your online activity, a regular assessment and clean up can be beneficial. Here are a few areas of your online presence you can renovate. Content pruning:Social media accounts and […]
Tracking the success of your email marketing
Following the best email marketing tips and practices can help create successful email campaigns that keep readers engaged and eager for more, but it won’t matter how optimised your emails are if you aren’t tracking the results. When sending an email, businesses should review the purpose of their email marketing and figure out which metrics […]